DIRECTOR | WRITER | FOUNDER
Raj Konar
Award winning filmmaker, writer and founder of Imprint Film, taking ideas from concept to screen across brand films and independent projects
Raj Konar’s work spans advertising, digital storytelling and independent film. He develops ideas, writes and directs, and has led projects from concept through production and release.
His work has won awards at ET DigiPlus, Exchange4Media Prime Time Awards and the Asia Pacific Stevie Awards, and has been featured across leading national and industry publications.
BRAND FILMS
Stories for Brands
Every brief carries a different challenge, an underlying business problem, a product message, a campaign thought, or simply the need to make something clear and engaging. Each can demand a very different kind of film.
Raj works across concept, scripting, direction and production, shaping the idea, format and execution around what the communication needs to achieve.
His award winning work spans BFSI, automotive, healthcare and consumer categories for brands including Tata Mutual Fund, ICICI Bank, Motilal Oswal, ICICI Lombard, Aadhar Housing Finance, Mahindra and Cipla.
ET BrandEquity
Aadhar Housing Finance campaign, with Imprint Film credited for concept and execution.
IMPACT
Aadhar Housing Finance, identifying Raj Konar as Director, Imprint Film.
IMPACT
Motilal Oswal D.I.Y. Disasters, with Imprint Film and Raj credited.
FEATURED BRAND CAMPAIGN
Papa Kasam | Tata Mutual Fund
Papa Kasam began with a simple communication challenge, make mutual funds feel relevant to a younger audience without losing the investor education message.
Raj conceptualised, wrote and directed the film, using stand up comedy and a familiar insight around the promises we make to our fathers to make SIP investing feel relatable and memorable.
Produced in just 48 hours, the film went on to reach 17.7M views, with 54% organic, earned widespread industry coverage and won Gold at the ET DigiPlus Awards 2026.
FEATURED PROJECT
National Anthem
A Tribute to the Heroes of 26/11
Concept & Direction: Raj Konar
The idea began as an ambitious tribute to the people who stood up during the 26/11 Mumbai attacks. When early conversations with brands and agencies suggested the scale would be too difficult to execute, Raj chose to take the project forward independently.
The film eventually brought together more than 100 people directly connected with 26/11, including senior Mumbai Police officers, firefighters, rescuers, hospital staff and families of martyrs, alongside artists Farhan Akhtar, Sonu Nigam, Sunidhi Chauhan, Shaan, Kailash Kher, Salim Merchant and Sulaiman Merchant.
It was filmed across locations that were themselves part of the events, including the Taj, Trident, CST and Cama Hospital, giving the film a visual and emotional connection to the places where the story had unfolded.
Making the film was only part of the journey. With no media budget or conventional release platform behind it, Raj built the path to its audience as well. The film was showcased at the Mumbai Film Festival, followed by theatrical screenings across Maharashtra through PVR and other cinema networks. It went on to trend on social media for three days and received widespread national media coverage.
From conception and casting to production, partnerships and audience reach, Raj drove the project through every stage.
EARLY DIGITAL VENTURE
Fadoo TV
Launched in 2010, Fadoo TV was built specifically for a young digital audience, with original programming around automobiles, technology, youth culture and entertainment. The idea was to create content people could watch when they wanted, interact with, respond to and ultimately help shape. Hindustan Times covered Raj leaving advertising to build the platform, while Mid Day noted both its youth focused programming and the professional quality of its early shows.
For Raj Konar, Fadoo TV was more than an early digital venture. It meant building a content platform from scratch, developing original formats, assembling teams, creating programming and understanding how ideas find and build an audience.
Have a project in mind? For brand films, direction and creative collaborations, connect with Raj Konar
Meet us for a Coffee?
Have a brief that needs an idea, a script that needs a film, or a creative vision that needs the right production partner?
Let’s talk. From ideas to execution, we work with brands and agencies to create films that leave an imprint.
Drop us a mail, give us a call, or come by for a coffee.
- +91 91374 07136
- [email protected]
- Imprint Film , Idea Square Business Centre, 2nd Floor, 38 , Opposite Citi Mall, New Link Road, Andheri West-400053.